hi!

I offer graphic design, art direction & strategy. I build brands, stories, & trust.

I’m here for innovative, generous, education forward, creative change. Let’s find new ways to move forward!

SERVICES

In the past few years I’ve worked in design for
e-commerce and education. I offer a broad range of visual skills accompanied with a critical perspective that ensures the project sings with clarity, intention and warmth. My work is deeply integrated with supporting strong business direction that inspires customer loyalty and builds community.

I’m a UK to US transplant based in the PNW. I jumped the pond to study a masters in Applied Craft + Design in 2016. I immersed myself in the DIY creative culture of Portland Or, and am continually inspired by this corner of the world.

  • STORYBOARDING

    EDUCATIONAL VIDEOS

    STYLING FOR VIDEO AND PHOTOSHOOTS

    PHOTOGRAPHY

    PROJECTS: NAITO LAUNCH

  • UI & UX, WEB DESIGN & DEVELOPMENT

    E-COMMERCE, SHOPIFY, SQUARESPACE

    CONTENT CREATION FOR SOCIAL PLATFORMS + KLAYVIO,

    TYPOGRAPHY + LAYOUT DESIGN

    ILLUSTRATION + EDITORIAL DESIGN

    PACKAGING

    SIGNAGE & WAYFINDING

  • BRAND IDENTITY SYSTEMS

    NAMING + CONCEPT

    BRAND VALUES

    TONE & VOICE

    BRAND + STYLE GUIDELINES

  • SEWING PATTERN DESIGN

    SEWING INSTRUCTIONS DESIGN

    DIE MAKING

  • CLASSES ON BUILDING A BRAND FOR THE SMALL BUSINESS VIA KLUM HOUSE WORKSHOP

    GRAPHIC DESIGN A-LEVEL (UK: 16-19 YEARS)

    ART FOUNDATION: VISUAL COMMUNICATION (UK: 16-19 YEARS)

APPROACH

My design philosophy revolves around building harmonious relationships rooted in trust, empathy, and visual experimentation. Be it client or colleague.


‘THOUGHTFUL PLAY’ - Good design sits
in a tension between intention and the freedom of play. Between the serious and the rebellious. Every day is a practice in curiosity, generosity and sharing good humor in the work. A playful mindset also makes room for failure, an openness to experiment and embrace risk.

‘MAKE LEARNING EASY’ - My background
in teaching taught me that everyone experiences barriers to understanding, and feelings of inadequacy. Most consumers / audiences experience something similar. As
a designer, it is my job to invite, to welcome,
to inspire, to streamline, to identify the obstacles, point out the growth, and to above all instill self belief and joy.

‘GET IT DONE TOGETHER’ - I enjoy problem solving, digging into something that challenges my comfort zone. I also love working in a team where mutual trust delivers surprising insight. I’ve worked closely with specialists in marketing and management, helping formulate business decisions and brand strategy.

‘ANYTHING ELSE?’ - Sometimes it’s the things on the periphery that inspires the work. I’m an apparel obsessive, a home sewist, a lover of lists, color enthusiast, a ‘not bad’ photographer, a pattern person, a terrible rock climber, a slightly better hiker, a pooch-mom, a believer in challenging climate change and social inequality, and I joined a summer amateur softball team last year!

- ExPLOrE wOrk

- ExPLOrE wOrk

Say hI,

Say hI,


GET IN TOUCH

Ready to tell your story? Book a free 30min consultation and tell me about your project.
Let’s create something awesome!